Before she began selling lamps and torches made from recycled wine bottles in her shop Great Bottles of Fire, Nashville-based seller Amber Rinck spent plenty of time on the site as a shopper. Thanks to her buying background, she regularly reviews her item tags to stay relevant by critiquing them from a customer's perspective. "I think about what words I would use as a buyer to find my product, then type those terms in the Etsy search bar and learn from what comes up that’s similar to mine,” says the buyer-turned-seller. To try Amber’s trick, start by searching for one of your own items using a variety of possible keywords, and then update your titles and tags based on what you observe in related products.