Professor Zeki added: “We have found that, as with the experience of visual or musical beauty, the activity in the brain is strongly related to how intense people declare their experience of beauty to be – even in this example where the source of beauty is extremely abstract. This answers a critical question in the study of aesthetics, one which has been debated since classical times, namely whether aesthetic experiences can be quantified. - See more at: https://www.ucl.ac.uk/news/news-articles/0214/13022014-Mathematical-beauty-activates-same-brain-region-as-great-art-Zeki#sthash.KqGDkEGV.dpuf