Social CRM “The challenge for companies is to reconstruct customer relationships”. It puts the customer back at the heart of corporate within the ecosystem created by consumers, and to strategy, using social media as the vector to this new become a proactive player in the conversational network approach.
Traditional CRM focuses on direct advertising, one-way communication with customers, sales activity, and marketing campaigns that traget certain customers in an effort to secure repeat business
the rise of social media is changing the business landscape by offeringnew channels for finding and connecting to customers in a move personal way. CRM solutions now exist that allow users to take advantage of this brave new world.