The accounting rate of return (ARR) is the ratio of after tax profit to the average investment (Pandey, 2008). The ARR
uses accounting information, as revealed by the financial statements, to measure the profitability of an investment.The
major strength of this method is its simplicity and ease in understanding. The ARR builds upon the financial statements
provided by accounting exports. Hence, its reliability in investment decision making. In spite of these advantages,however,
Akalu (2001) identified the following weaknesses with the use of ARR: it does not take into account the time value of
money, being based on accounting earnings rather than the project‟s cash flows, makes it conceptually incorrect. Besides,
there is the need to set a target rate of return as a prerequisite to apply ARR as an appraisal method.