In order to first establish that iPad use correlates with longer amounts of media use in
comparison to TV, researchers will perform a multiple regression using the following predictor variables: participant group and level of pervasiveness. The predictor variable participant group consists of the following three groups: interactive iPad users, passive iPad users, and TV viewers. The dependent variable in this analysis will be the amount of media use. Researchers predict that there will be a significant main effect such that when controlling for level of pervasiveness, participant group will have an effect on amount of media consumption. Both groups of iPad users are expected to demonstrate longer amounts of media use than TV use. This prediction is based on what is known about how iPads are designed to increase their appeal to
children. IPad’s touchscreen interactive interface eliminates the need for more advanced dexterity to manipulate external devices when using a media device, thus allowing for easier child use and access (Kucirkova, 2014).