In 1908, Sarah started Lelia College in Pittsburgh, Pennsylvania, which trained women to sell her products door-to-door and by 1910 had more than 1,000 sales agents. In that year, she moved the company's headquarters to Indianapolis, Indiana and soon the company grew beyond anyone's expectations. By 1914, the woman who only nine years earlier had only $2.00 to her name was now worth more than one million dollars. Her products ranged from hair conditioners and facial creams to hot combs specially made for the hair of Black consumers.