The information they have about the customers include Age, Occupation, Income and education.
Depending on the type of policy, not all attributes are important. For example, suppose
advertising only for policy of Life security, we could target the customers having less income and
occupation as employee. Hence the first group of people, is of younger employees having college
degree, is suitable for Life security policies. The second group has higher qualification and also
higher income is suitable for tax benefit policies, while last group has businessmen with higher
income but low qualification and is suitable for investment policies.