Most of consumers like to spend more time to read advertise on newspaper, you can define target customers from newspaper advertisements If you want to target customers a specific city or region. You can advertise your local newspaper that you want. Printed media has flexibility in your advertising you can run half pages, full pages, quarter pages or classifieds, depending on what fits your budget Unlike advertising from new media has a lot of competitors. Unless you're doing some heavy promotion yourself. What's more, Internet advertising is easy to ignore or skim over, compared to advertising on the printed media.