Explanatory Measure Mean
Assistance via Skype 2.04
Guest Books 2.41
Images of Staff and Premises 3.12
User Forums 3.32
Privacy Statements 3.72
E-Trust Certificates 3.76
Buyer Testimonials 3.93
Maps Locating the Business 4.25
Assistance via Phone 4.43
Product Branding 4.63
Absence of Errors 4.69
Good Visual Design 4.7
Ease of Navigation 4.78
Payment Tracking Facilities 4.79
Contact Information 4.95
Money Back Guarantees 4.97
Order Tracking Facilities 5.06
After Sales Support 5.07
Multiple Payment Methods 5.23
Assistance via Email 5.33
Delivery Costs 6.22