Norfolk Southern has an enterprise data warehouse, which means that once data is placed in the warehouse, it is available across the company, not just for a single application.
Although train and connection performance data is used for the TOP application, the company has been able to leverage that data for all kinds of other purposes.
For example, the Marketing Department has developed an application called accessNS, which was built for NS customers who want visibility into NS’s extensive transportation network.
Customers want to know where their shipments are “right now”—and at times they want historical information: where did my shipment come from? How long did it take to arrive? What were the problems along the route?
Norfolk Southern has an enterprise data warehouse, which means that once data is placed in the warehouse, it is available across the company, not just for a single application. Although train and connection performance data is used for the TOP application, the company has been able to leverage that data for all kinds of other purposes.For example, the Marketing Department has developed an application called accessNS, which was built for NS customers who want visibility into NS’s extensive transportation network.Customers want to know where their shipments are “right now”—and at times they want historical information: where did my shipment come from? How long did it take to arrive? What were the problems along the route?
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