However, there is the requirement for implemented the concept, such as: coastal tourism which is contributes to conservation;watched over sustainable aspect;looked after coastal environment resources which were used; (4) expand coastal tourism added value based on learn to reduce impacts; and (5) coastal environment carrying capacity. The coastal tourism competitiveness concept keywords requirement (Halim, 2006) is: (1) creativity; (2) managing and controlling; (3) promoting; (4) benefits or pricing strategic and (5) the quality of destination.The aim of this research is to explore the competitiveness of coastal tourism business based on ecotourism’s concept in Pandeglang