Now let's move on to marketing strategy. First, we’ll be looking at product strategy. Choose the package design, modern look. Second, price strategy that price 16.00 baht release. The position for a ICHITAN believe are worthwhile. Compared to the size of 350 ml sizes are also lower prices than 500 ml sizes, in retail price range from 18.00 to 20.00 baht. Third, place of distribution strategy. ICHITAN sells its products through a distribution network of three well-known distributors (DKSH, IGT and Boonrawd Asia), which have expertise in dealing with different segments of the market (modern trade, traditional trade: wholesale and retail). This cooperation is another of ICHI’s keys to success as it helps expand its product coverage as well as customer base nationwide. After that, we’ll go on to promotion strategy. The promotion of ICHITAN that highlight of “ICHITAN Sudden Rich 60 Days 60 Million Return” is the number of prizes and excited by just simply press *488* and 10-digits code under the cap or inside the box of ICHITAN Green tea, Double drink, and Yen Yen by ICHITAN, then press # and send button 24 hours a day, every day, announcing results Monday through Friday.