although the academic literature displays a sustained interest in co-operative bargaining concepts, it has almost nothing to say about commercial business negotiations. The focus in the academic camp is firmly on the political and diplomatic arenas. Moreover, since much of the research takes place in undergraduate psychology laboratories in American Universities using deeply unrealistic models such as the Prisoners’ Dilemma, it would not be unreasonable to say that a considerable amount of the empirical work is without context, and might be better described as pure, theoretical research (Ramsay, 2004).
although the academic literature displays a sustained interest in co-operative bargaining concepts, it has almost nothing to say about commercial business negotiations. The focus in the academic camp is firmly on the political and diplomatic arenas. Moreover, since much of the research takes place in undergraduate psychology laboratories in American Universities using deeply unrealistic models such as the Prisoners’ Dilemma, it would not be unreasonable to say that a considerable amount of the empirical work is without context, and might be better described as pure, theoretical research (Ramsay, 2004).
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