Is the foreign market i'm looking at compatible with my own market?
Michael Lee, head of international marketing and business development for e-commerce platform Alibaba.com, advised looking for markets that are similar to yours. While the business environment won't be identical to that in your home country, you should make yourself familiar enough with it that you can ensure smooth, seamless business discussions.
"Take into consideration trade barriers, proximity, currency and culture," Lee said. "Seek out homogeneity - the fewer differences between your country and the one you export to, the easier it will be to do business with [that country].
Is the foreign market i'm looking at compatible with my own market? Michael Lee, head of international marketing and business development for e-commerce platform Alibaba.com, advised looking for markets that are similar to yours. While the business environment won't be identical to that in your home country, you should make yourself familiar enough with it that you can ensure smooth, seamless business discussions. "Take into consideration trade barriers, proximity, currency and culture," Lee said. "Seek out homogeneity - the fewer differences between your country and the one you export to, the easier it will be to do business with [that country].
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