Industrial design
The industrial product design is one of the cores of creative industries in Shanghai. As one of the industry centers in China, Shanghai boasts a mighty manufacturing foundation, which now eagerly calls for the added value and competitive edges brought by design. It provides a broad prospect for the future of industrial product design. Statistics available show that there are nearly 4000 companies and 70,000 employees working on industrial design in Shanghai.
Based on the development of manufacturing industry, Shanghai is among the most vigorous regions on industrial design in China, with many good design enterprises producing wide influence in China and the world. The enterprises and institutions on industrial design in Shanghai could be divided into three categories according to their scale and capacity:
The first category refers to the R&D department of large enterprises. They are the backbone of development in the R&D of automobile, ship, airplane, aviation and electric appliance.
The second category refers to the professional teaching staff in the colleges and universities, who has become the main force of the industrial product design in Shanghai through the combination of research and practice.
The third category goes to the small and medium-size design companies scattering among various trades, many of which are vigorous knowledge-based high-tech enterprises.
The strategy of industrial product design in Shanghai is to find a foothold locally, expand to the country and aim at the international market.