In the first few years of Perfect Food's operations, it sold biscuits with no brand name other than the company's own. Then in 1987, Perfect Food began to market its biscuits under the brand name "Julie's". As a relatively new biscuit manufacturer, Perfect Food faced some resistance from supermarkets in carrying its products. However through persistence and constant sampling exercises with the now popular Peanut Butter Sandwich, Julie's earned its first supermarket entry at Pakson Grand, Johor Bahru in 1988. The following year, Julie's Love Letters (wafer rolls) gained popularity (also through regular sampling exercises) and soon made their way to become the most sought-after biscuits during festive seasons, particularly Chinese New Year.