Our heart beats to the rhythm of fashion: Paris, the symbol of artistic effervescence. Paris, a stage for creation and expression valorizing talents from around the world. Paris, the capital of fashion, arts and music. L’Oréal Professionnel brings a touch of this Paris to the whole world. For several years, the brand has been present on the Parisian catwalks. It is only natural that in 2012, L’Oréal Professionnel became an official partner of Paris Fashion Week. This lasting partnership embodies our common values of creation and excellence of craftsmanship.