UNIQLO should alter their products that match various lifestyles and style choices in different countries. Styles in Japan are different from styles in the United States and styles in India are different from France. UNIQLO can alter their products to match the targeted area and increase potential customers’ interest in the store. As of now, UNIQLO only sells basics and simplistic items in all of their locations. Most fast fashion companies change styles every week or month. Sometimes Zara will change the styles in stores twice per week (Stevenson, 2012). Other fast fashion companies such as H&M and Forever 21 change the inventory frequently as well. UNIQLO always sells basics. They do not need to constantly change items. UNIQLO should include changing styles to compete with traditional fast fashion companies. UNIQLO should focus on styles of other countries, while also looking at current fashion trends when creating products for the store. A strategy to expand globally should include altering the clothing to match customers’ lifestyles and by implementing true “fast fashion” apparel.