The TSP has been designed to guide Hawaiÿi to achieve its 2015 vision of a successful and
sustainable tourism industry that will benefit all stakeholders. Specifically, it has been developed
to address stakeholder concerns as well as deal with the ongoing and ever-changing challenges
facing a global travel industry. To that end, the HTA solicited input from stakeholders to provide
feedback on goals and objectives that would help the State achieve the vision of Hawaiÿi’s
tourism industry in the year 2015. Importantly, issues relating to the attributes which make
Hawaiÿi unique and special – the Native Hawaiian culture and the State’s natural resources –
were brought up frequently. In addition to the feedback, a careful analysis of the changes in
global events and local conditions elevated the need for increased emphasis on concerns related
to safety and security and improving access to Hawaiÿi.
The result of the community input and analysis of tourism information is the identification of nine
initiatives that make the strategic framework of this plan