QUESTIONS
1. How can InSite convince Venture Capitalists that Trusted Advisor has good sales
prospects? How would you convince Venture Capitalists of the salability of
InSite’s product?
2. Given low sales of Trusted Advisor, why do companies not seem to be buying,
Trusted Advisor? What would you do about the problem?
3. If you were the marketing director at a firm that wants to sell on-line, would you
consider purchasing Trusted Advisor?