MACRO INVIRONEMT
PEST analysis:
Now I am doing PEST analysis of Mcdonalds.PEST analysis will give us deatails about Political,Economical,Sociocultural and Technological analysis and effects of these analysis on Mcdonald’s.I will be comparing both environments in USA and India.
POLITICAL INFLUENCES:
These are some influences a company doesn’t have any control of.USA politically is well suited for business of Mcdonalds.Mcdonlad is very popular in USA.But government is trying to control marketing of fast food because of health concern such as cholesterol,cardiovascular and obesity issues.Good relations in terms of creating jobs and tax revenue for government is a must to succeed in any market.India is very rich country in terms of politics.The world largest democracy is present in India.But being nationalist country they create some difficulties for foreign entries.Bhatiya Janata party is one of the leading Hindu national party and they are against fast food chains as they want to see only vegetarian restaurants in their country.Their party members always protest against fast food using meat in their menu.Big risk for Mcdonald’s is BJP.good news is that trends in India are changing and young people like to eat fast food.second good news is that India is changing slowly from nationalistic society to liberal mind set up and Congress party in power is the main prove of liberal society.Mcdonalds expanded very fast in the last decade.