Customers receive numerous guarantees, including lifetime part warranties, seven-day exchange privileges, and in consultations Follow-up telephone calls ask customers about their feelings toward all aspects of their experience with the purchase They are asked about store appearance, if the merchandise was in excellent condition when delivered, if it is sufficient to meet their needs, how the delivery personnel performed, and so on. As one franchise owner sums it up, "The best way to assure quality is through product inspection and market research