Research in leisure travel has identified a wide variety of motivators ranging from
the physical characteristics of tourist destination areas such as sunshine, friendly natives and people, and culture to the psychologicallybased motivations such as escaping and seeking, self-actualization, social interaction, excitement, and relaxation. On top of these, the concepts of involvement, perceived importance of an activity in terms of self-development, self-enhancement, ego, role fulfillment, and responding to perceived requirements of significant others can all be argued to be important variables determining motivation. In short, a combination of psychological (push) and physical (pull) factors will motivate a tourist to plan a trip.