Within 18 months, sales of the Mac, with its technologically advanced desktop-publishing capability and its relative ease of use for computer novices, started to take off. But other companies, including IBM, quickly began to develop products to match the Mac capabilities.
Meanwhile. Apple sales had grown tenfold and the number of employees almost doubled to more than 10,000 worldwide. This massive growth led Sculley to reorganize once again, this time into major geographic division (Apple USA, Apple Pacific, and Apple Europe), with a separate division for Apple products. The Apple products division was responsible for all aspects of product development, from basic research and product definition to manufacturing, introduction, and coordination of marketing. Popular new products began to appear, such as the low-cost Macintosh Classic computers and the PowerBook laptop computers.