Summarizing the distinct viewpoints on the interaction of the global and
the local, Thrift (2000) suggests:
There are three possible accounts. On one, global processes leave their
footprints on places, allowing this little choice but either fall into line
or be stamped out. On another, local places ‘turn’ global processes . . .
global processes can only obtain a purchase by fitting in with local
cultures. Finally, between these two views, is the one which argues for a
process of glocalisation, a complex interaction between globalising and
localising tendencies.
(Thrift, 2000, p. 456)