Neuromarketing and its precursor, neuroeconomics, uses clinical information about brain functions and mechanisms to help explain what is happening inside of the “black box” so prevalent in many explanations of consumer behavior. Up to this point, most explanations of market behavior are based on inference. If neuromarketers can “use science to locate consumers’ ‘buy buttons,’ then we have gotten closer to opening the ‘black box’ of the consumer’s mind” (Moore, 2005). See the list below for some representative “peeks” inside this box.