Planning a budget is the last real check a corporation has on the feasibility of its selected strategy
Example: Cadbury Schweppes
Its management realized how dependent the company was on a cocoa from Ghana growth strategy
It developed a program to show cacao farmers how to increase yields using fertilizers and by working with each other.
Ghana produced 70% of Cadbury’s worldwide supply distinctive taste of Dairy Milk, Crème Egg and other treat
“Cadbury Cocoa Partnership” budgeted $87 million over 10 years