non-users and users when trying to adhere to the innovation [15,23]. If an analysis of determinants is not conducted and/or the applied innovation strategy does not take the relevant determinants into account, the innovation process might fail [15-18]
non-users and users when trying to adhere to theinnovation [15,23]. If an analysis of determinants is notconducted and/or the applied innovation strategy doesnot take the relevant determinants into account, theinnovation process might fail [15-18]