Results
1.Attitude
1.a. Complexity
We first considered the attitude component in the proposed framework. In the discussion before exposure to the
electric car, there were no important worries about the car being too complex (PEOU) to use. Nevertheless the
respondents discussed this component spontaneously so that it is considered relevant for further investigation.
1.b. Relative advantage
The relative advantage (PU) is discussed profoundly. Topics here are: the contribution of the car to the
environment, the contribution of the car to reaching certain political goals on lowering emissions, the expected
lower energy price per kilometer for the purpose of own savings, the silence of the car as useful to lower
personal stress and to have better conversations with passengers, and better quality of music, the opportunity to
customize the car (everyone his own noise, every car its own interior, flexible car volume), the opportunity to fulfill additional needs (e.g. time waste reduction by offering internet facilities while cueing) were also among
the perceived usefulness of the electric car. Charging the car at home was perceived as a relative advantage
under the condition that it should not be the only charging possibility. The silence has an impact on the safety for
vulnerable road users as there are pedestrians and cyclists, which was perceived as a disadvantage