Keeping Up the Brand Image
From the beginning, Mavi Jeans heavily emphasized the "fit," as in the slogan "Mavi fits." Its jeans were designed to be comfortable and size availability for different styles was important. The state-of-the art plant in Istanbul was designed to have flexibility in production, as flexibility helps to cater to the different tastes and physical characteristics of customers dispersed in many countries.
Mavi jeans are not just comfortable, but also fashionable; Mavi is a brand for fashion-conscious young people. In addition to styling and denim quality, many designer labels can be identified by a worn-in appearance. This special style requires additional processing and handling, which can actually cost more than the fabric itself. Mavi has been successful in keeping its prices on the lower side of the designer jean price continuum, so that the price quality combination is attractive for target buyers. for example, Mavi's molly, a popular design for women, is priced at about twice the cost of apair of Levi's 501 jeans.
the brand is built around the jeans culture and young customer, and it emphasizes a Mediterranean feeling in fashion the company considers the brand as exotic and inspirtional, contemporary and accessible. building on the mediterranean feel. in 2005 Mavi started to feature evil eye beads on its products. these are eye-shaped amulets of dark blue with a bule eye at the center, which are believed to protect against "evil eye"; such charms are a popular souvenir in Greece and tuekey. In 2007, the Anatolian yemeni (a headscarf of loose cotton) was featured in the collection globally.the Mediterranean feel is also refleted in the design of some stores, such as the flagship store in New York.
"Mavi fits" is understood not just as fitting the bodies og customer. but their lifestyles as well. this necessitates following the ever-changing youth culture. It is a constant challenge to remain fresh in the eyes of the target market. The company employs a very young. multicultural design team. this helps the company to not age with its customer, and keep up with the global pop culture. In addition to the in-house design teams in turkey, the united states. canada, Australia, and Italy, the company collaborates with designers and consultants from different parts of the word. to name a few. Adriano Goldshmied (considered as world's best jeans designer by many experts), Venucia de russi,and rifat ozbek were among those who worked wite Mavi Jeans. preparing a collection for a jeans brand was a first for rifat Ozbek, whose clientele list includes Madonna< Diana Ross, and the late princess Diana.
รักษาภาพให้แบรนด์จากจุดเริ่มต้น กางเกงยีนส์ Mavi หนักเน้น "พอดี ในสโลแกน"Mavi เหมาะกับงาน" กางเกงยีนส์ถูกออกแบบให้สะดวกสบาย และใช้ขนาดลักษณะต่าง ๆ สำคัญ โรงงานรัฐของศิลปะในอิสตันบูลถูกออกแบบให้มีความยืดหยุ่นในการผลิต ช่วยให้ความยืดหยุ่นเพื่อตอบสนองรสนิยมที่แตกต่างกันและลักษณะทางกายภาพของลูกค้ากระจายในหลายประเทศกางเกงยีนส์ Mavi ไม่สบายเพียง แต่ยังทัน สมัย Mavi เป็นแบรนด์สำหรับคนหนุ่มสาวที่ใส่ใจแฟชั่น จัดแต่งทรงผมและยีนส์คุณภาพ สามารถระบุป้ายต่าง ๆ ออกแบบตามลักษณะการสวมใส่ใน ลักษณะพิเศษนี้ต้องประมวลผล และการ จัดการ เพิ่มเติมซึ่งสามารถจริงต้นทุนผ้าตัวเองมากกว่า Mavi ได้ประสบความสำเร็จในการรักษาราคาทางด้านล่างของสมิติ ราคาออกแบบจีนที่น่าสนใจสำหรับผู้ซื้อเป้าหมายชุดคุณภาพราคา ตัวอย่าง Mavi ของมอลลี่ การออกแบบที่ยอดนิยมสำหรับผู้หญิง เป็นราคาที่เกี่ยวกับต้นทุน apair ของยีนส์ลีวายส์ 501 ครั้งthe brand is built around the jeans culture and young customer, and it emphasizes a Mediterranean feeling in fashion the company considers the brand as exotic and inspirtional, contemporary and accessible. building on the mediterranean feel. in 2005 Mavi started to feature evil eye beads on its products. these are eye-shaped amulets of dark blue with a bule eye at the center, which are believed to protect against "evil eye"; such charms are a popular souvenir in Greece and tuekey. In 2007, the Anatolian yemeni (a headscarf of loose cotton) was featured in the collection globally.the Mediterranean feel is also refleted in the design of some stores, such as the flagship store in New York."Mavi fits" is understood not just as fitting the bodies og customer. but their lifestyles as well. this necessitates following the ever-changing youth culture. It is a constant challenge to remain fresh in the eyes of the target market. The company employs a very young. multicultural design team. this helps the company to not age with its customer, and keep up with the global pop culture. In addition to the in-house design teams in turkey, the united states. canada, Australia, and Italy, the company collaborates with designers and consultants from different parts of the word. to name a few. Adriano Goldshmied (considered as world's best jeans designer by many experts), Venucia de russi,and rifat ozbek were among those who worked wite Mavi Jeans. preparing a collection for a jeans brand was a first for rifat Ozbek, whose clientele list includes Madonna< Diana Ross, and the late princess Diana.
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