n January 1998, Bernard Arnault, chairman and CEO of the world’s largest luxury group LVMH, announced the launch of the Christian Dior brand’s inaugural jewelry division, Dior Joaillerie. In doing so he appointed Victoire de Castellane to become the Dior Fine Jewelry Creator.[citation needed]
Her sources of inspiration include floral and natural motifs, as well as a global mix of pop culture, such as "Technicolor, Alice in Wonderland, Manga characters, the Brothers Grimm, Walt Disney Pictures, Venus Flytraps, Bassett’s Liquorice allsorts, the visual excesses of Bollywood and the darkest depths of the subconscious.[3]"
Each year de Castellane creates a High Jewelry collection and at least one Fine Jewelry collection for Dior Joaillerie, as well as numerous one-off, bespoke pieces for individual clients.[citation needed]
Pieces from Dior Joaillerie’s Belladone Island collection were premiered on January 12, 2007 on the online virtual world Second Life. The entire collection was subsequently presented on February 27 in an exhibition in Monet’s Water Lilies room at the Musée de l'Orangerie in Paris.[2]
In 2009 de Castellane marked her 10th anniversary at Dior Joaillerie with the Rois et Reines collection. Each of the 20 pieces – 10 kings and 10 queens – featured a three-dimensional skull carved from ornamental and often translucent stones such as chrysolite, chalcedony and jade, then dressed in diamond-encrusted collars and crowns.[citation needed]
As of June 2012, there are 40 Dior Joaillerie stores in 17 different countries.
n January 1998, Bernard Arnault, chairman and CEO of the world’s largest luxury group LVMH, announced the launch of the Christian Dior brand’s inaugural jewelry division, Dior Joaillerie. In doing so he appointed Victoire de Castellane to become the Dior Fine Jewelry Creator.[citation needed]Her sources of inspiration include floral and natural motifs, as well as a global mix of pop culture, such as "Technicolor, Alice in Wonderland, Manga characters, the Brothers Grimm, Walt Disney Pictures, Venus Flytraps, Bassett’s Liquorice allsorts, the visual excesses of Bollywood and the darkest depths of the subconscious.[3]"Each year de Castellane creates a High Jewelry collection and at least one Fine Jewelry collection for Dior Joaillerie, as well as numerous one-off, bespoke pieces for individual clients.[citation needed]Pieces from Dior Joaillerie’s Belladone Island collection were premiered on January 12, 2007 on the online virtual world Second Life. The entire collection was subsequently presented on February 27 in an exhibition in Monet’s Water Lilies room at the Musée de l'Orangerie in Paris.[2]In 2009 de Castellane marked her 10th anniversary at Dior Joaillerie with the Rois et Reines collection. Each of the 20 pieces – 10 kings and 10 queens – featured a three-dimensional skull carved from ornamental and often translucent stones such as chrysolite, chalcedony and jade, then dressed in diamond-encrusted collars and crowns.[citation needed]As of June 2012, there are 40 Dior Joaillerie stores in 17 different countries.
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