Having only entered the workplace in the last three years, Generation Z haven’t yet had the chance to reveal specifics of their work habits. However, there are a few things we know for sure. Generation Z are more than comfortable with any and all forms of technology, and would likely struggle if they were placed in an environment where connecting to the internet through their smart phone or device wasn’t an option.
They understand the dangers of the internet and so easily adhere to company data protection policies without a second thought. This generation are not easily fooled by advertising and look to their trusted sources when enquiring about brands or products. The same goes for jobs, with 72% trusting their friends and family’s opinions over other sources; honesty really is the best policy with this generation.
The most prolific trait of this generation is their wanting to make a positive change to the world – leaving it in a better state than they entered it. In fact over 80% of Generation Z wants to work for a company that cares about its impact.
This Generation appreciate the value of their education and are self-directed, interested in entrepreneurship and have high hopes to work for a purpose, not just a pay check. Understanding their specific contribution to the workload and its overall contribution is just as important to this generation as it was to Generation Y.