•Identify your customers and your customer groups. Define the three most important customer groups. Decide, how much resources (time and money) you will spend on each customer group, and define the usage in percentages. Name a few potential customers from each customer group.
• What are the purchase habits of your customers?
•Where do your customers typically look for, and purchase, the products and services they need.
•What is the decision making criteria used for selecting from whom the purchase is made?
•Which factors typically influence the purchase decision?
•How will you affect the customer's purchase decision?
•What is your customer promise? Delivering on this promise leads to recommendations and subsequent purchases.
•Where are your customers located?
•How can you reach your customers?
•How many customers do you have?
•During the course of one week, how many customers can you effectively reach with your chosen method?
•How many of these, do you believe, will make a purchase from your company?
•Who makes the purchase decision, if your customer is a business?
•How will you find out who the decision maker is?
• How will you reach the decision maker?
•What is your negotiation strength, your methods, and your means to persuade?
•How can you ensure that a deal is made?