Although unfair competition and other IP laws exist in Thailand and other countries in which the company has a presence, as of early 2011 Bertram has decided to take a cautious approach to IP enforcement. Prosecuting the infringers would require significant time and resources, and varying laws in other international markets means that no action could be taken uniformly. While the infringers and copycats pose a risk, as of early 2011 the company still enjoys its leading market share and will make a decision to prosecute IP infringers when it feels it is in the company’s best interest.