Starbucks is seen as the biggest and best in the business- Highly regarded coffee shop
Starbucks has a natural edge over its lesser‐known competitors in that people already associate it with a high quality and popular experience
With high amount of locations allows them to reach a larger market. Especially when the locations are in big cities.
Drive-Thru Stores
Also, new products quickly across a large demographic and ensures a large exposure of clientele to prevent new 7 entrants from gaining market share
Its goal is to become a ‘third place’ within its consumers lives.
- Offers free ‘wifi’ connection
- Comfortable ambiance