The role of business education is to prepare students by teaching them principles that can be applied to their future work. Teaching entrepreneurship is an extension of that effort. Fortunately there are many lessons, and a growing body of research that can be used to prepare students for an entrepreneurial or self-directed future. By studying the problems and difficulties experienced in the past, one can draft a prescription of good behavior for the future. Table3.2 provides an example of the areas that account for failure in beginning a new retail venture