The spiral development process employed by lomega is sometimes called probe-and-learn: through interaction with customers, designers are inspired to prove, experiment, and improvise, and as result, may come up with a successful new-to-the-world product. Another term some times used to describe this iterative process is lickety-stick: the developing team develops prototypes from dozens of different new product ideas (lickety), eventually settling on a prototype that customer like (stick) As Mike Satori of National instruments said, the goal at this early stage is not to determine how to cut costs, but to see what functionality customers are looking for. Rolling outseveral prototypes quickly and efficiently "give you flexibility to try out different ideas and audiences.