We may request personally identifiable information in order to enhance your experience on our web sites. There are instances where American Honda requests personally identifiable information to provide the web site visitor a service or correspondence (such as promotions and mailed brochures). This information, such as name, mailing address, email address, type of request and possibly additional information, is collected and stored in a manner appropriate to the nature of the data and is used to fulfill your request. The information you provide is used by American Honda to improve the services we provide you and to help us promote products and services that are of most interest to you. The information may be merged with other information American Honda already knows, such as whether you are an owner of a Honda or Acura vehicle.
To use American Honda's Internet services, such as the Dealer Locator and brochure requests, we require a certain amount of personally identifying information such as name and address to meet your request. We may use this information to identify and access data in the existing relationship we have with you to provide you with the requested services. We may request email addresses as an alternate means of contacting you.