In the past few seasons, white sneakers, more specifically the white Adidas Stan Smiths, have been seen everywhere from the runways to celebrity street style.
According to a Footwear News report, the sneakers were also popular on the streets at Milan Men’s Fashion Week. The popularity of the trend can be attributed to the multi-step process and strategic plan to relaunch the white Adidas Stan Smiths, which actually included a plan to get celebrities to start wearing them. Among Hollywood’s “It girls” to sport the classic pair of white Adidas are models and pals Hailey Baldwin and Kendall Jenner, who have recently been spotted wearing a pair.
The popular fashion aesthetic “normcore,” as dubbed by New York Magazine nearly two years ago, has also appeared to help growing demand for the Stan Smiths. The white sneakers are the perfect addition to a fashion aesthetic that embraces a classic, inexpensive “ardently ordinary” style of clothing that gives a comfort-over-style type of vibe.
it's all-white sneakers. you'll wear all year long. In fact, over the past few seasons, this trend cropped up on everyone from designers to It girls, thanks in part to the strategic relaunch of the Adidas Stan Smith