An aggressive acquisition strategy like JHA’s is always expensive. It would have been a high-risk strategy for JHA if it had to restrict its market opportunity to the traditional customer base. The SOA approach is what made the JHA business strategy achievable and cost-effective. SOA helped JHA to act on a plan that allowed the company to bring the best technology to its existing customers and, at the same time, expand into new markets that would drive the company forward and allow it to compete in a larger marketplace. JHA decided that they wanted Microsoft technology on their side and found a Microsoft strategic implementation partner to get started on their SOA journey.