Basically, external analysis involves an examination of the relevant elements external to an organization, it focuses on the identification of opportunities, threat, trends, strategic uncertainties and strategic choices (Aaker, D, A. 2005) that the companies always have to face and adapt during their business in order to achieve their goals and contribute to society as well. Over the years, Singapore has been seen as one of the best business environments in the world – one of the world's most attractive, most competitive with world-class intellectual property protection and enforcement (World Economic Forum Global Competitiveness Report). Therefore, it has attracted more and more the local companies, international corporations and also the leading global corporations. Actually, there are now more than 7000 multi-national corporations in Singapore, that number is clear proof for Singapore's excellence in manufacturing and services (Liew, 2009)
Find out more from UK Essays here: http://www.ukessays.com/essays/marketing/pestel-and-five-forces-analysis-of-singapore-airline-marketing-essay.php#ixzz3LHXYeZcX
Basically, external analysis involves an examination of the relevant elements external to an organization, it focuses on the identification of opportunities, threat, trends, strategic uncertainties and strategic choices (Aaker, D, A. 2005) that the companies always have to face and adapt during their business in order to achieve their goals and contribute to society as well. Over the years, Singapore has been seen as one of the best business environments in the world – one of the world's most attractive, most competitive with world-class intellectual property protection and enforcement (World Economic Forum Global Competitiveness Report). Therefore, it has attracted more and more the local companies, international corporations and also the leading global corporations. Actually, there are now more than 7000 multi-national corporations in Singapore, that number is clear proof for Singapore's excellence in manufacturing and services (Liew, 2009)
Find out more from UK Essays here: http://www.ukessays.com/essays/marketing/pestel-and-five-forces-analysis-of-singapore-airline-marketing-essay.php#ixzz3LHXYeZcX
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