1. The property name or logo must be:
a. Displayed in white.
b. Contained within the Best Western blue property
identification field.
2. Must be displayed on a wall, building or roof. With prior approval
from BWI or the Affiliate Office, the BEST WESTERN logo and
Property name may be displayed on a free-standing structure that
coordinates with the building architecture.
3. An additional Option 1 Property Identification sign may be
displayed in an off-premise location, as long as it is manufactured
in accordance with the Best Western Brand Identity Exterior Sign
Program Design Intent Drawings and Specifications for an Option 1
Property Identification sign.