As chairman and CEO, my job is to provide a corporate structure and culture that enables our cast members to perpetuate the values and traditions that fuel the Disney magic I am in effect, the chief brand manager.
I take my responsibility as a steward of the brand very seriously to protect it, enhance it and try to ensure that it is even more valuable and beloved in the 21 st century than it was in the 20th. its a responsibility I share with all 120000 Disney cast members around the world. we all know that the Disney brand is our most valuable asset.