1. Goals— What does the client want to achieve, and Why?
2. Facts— What do we know? What is given?
3. Concepts— How does the client want to achieve the goals?
4. Needs— How much money and space? What level of quality?
5. Problem— What are the significant conditions affecting the design of the building? What are the general directions
the design should take
Establish Goals
Goals are important to designers who want to know the what and why of things rather than a list of spaces. They won’t find
inspiration in a list. They will find it in goals. Project goals indicate what the client wants to achieve, and why.
However, goals must be tested for integrity, for usefulness, and for relevance to the architectural design problem. To test
them, it is necessary to understand the practical relationship between goals and concepts.
If goals indicate what the client wants to achieve, concepts indicate how the client wants to achieve them. In other words,
goals are implemented through concepts.
Goals are the ends. Concepts, the means. Concepts are ways of achieving goals. The relationship of goals and concepts
is one of congruence. The test for the integrity of goals depends on their congruence with concepts.
Practical goals have concepts to implement them. Lip-service goals, on the other hand, have no integrity and should be
disregarded. They may well be faithless promises in a public relations publication with no plan to keep them. Regardless
of good intentions, it is not always what the client says but what he or she really means.
1. Goals— What does the client want to achieve, and Why?
2. Facts— What do we know? What is given?
3. Concepts— How does the client want to achieve the goals?
4. Needs— How much money and space? What level of quality?
5. Problem— What are the significant conditions affecting the design of the building? What are the general directions
the design should take
Establish Goals
Goals are important to designers who want to know the what and why of things rather than a list of spaces. They won’t find
inspiration in a list. They will find it in goals. Project goals indicate what the client wants to achieve, and why.
However, goals must be tested for integrity, for usefulness, and for relevance to the architectural design problem. To test
them, it is necessary to understand the practical relationship between goals and concepts.
If goals indicate what the client wants to achieve, concepts indicate how the client wants to achieve them. In other words,
goals are implemented through concepts.
Goals are the ends. Concepts, the means. Concepts are ways of achieving goals. The relationship of goals and concepts
is one of congruence. The test for the integrity of goals depends on their congruence with concepts.
Practical goals have concepts to implement them. Lip-service goals, on the other hand, have no integrity and should be
disregarded. They may well be faithless promises in a public relations publication with no plan to keep them. Regardless
of good intentions, it is not always what the client says but what he or she really means.
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