Nike had a TV commercial filmed in Kenya with local tribes people. The camera closes in on one man who speacks in native Maa. As he speack, the Nike slogan "Just do it." appears on the screen. The Kenyan is really saying, "I don't want these. Give me the big shose." Nike's execytives thought that nobody in the U.S. would understand what he was saying. Wrong! Some people DID notice.