The theories that were adopted to guide planning for the health literacy project included: Health Belief Model, with its primary constructs of perceived susceptibility of illness, perceived severity, perceived benefits, and perceived barriers41; Social Cognitive Theory, with a major focus on self-efficacy and social norms; Theory of Planned Behavior, with its emphasis on decisional balance and pros or cons of performing a behavior ; and community planning models such as PRECEDE-PROCEED.
The theories that were adopted to guide planning for the health literacy project included: Health Belief Model, with its primary constructs of perceived susceptibility of illness, perceived severity, perceived benefits, and perceived barriers41; Social Cognitive Theory, with a major focus on self-efficacy and social norms; Theory of Planned Behavior,กับเน้นสมดุลข้อดีหรือข้อเสียของการตัดสินใจ และการแสดงพฤติกรรม และการวางผังชุมชน รูปแบบ เช่น ราชธานี
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