3) Has Martha identified the best target market for Trap-Ease? What other market segments might the firm target?
Martha has targeted women for her product. She feels that women are the best group to target because they don’t like the mess or the risks created by traditional mouse traps. This is a good marketing segment to start off with but there are a couple of things that Martha could have improved on. First off, she should have probably segmented women into a couple different groups. In today’s world all women don’t stay at home and take care of kids. In fact the population of women that do that is rapidly shrinking and being replaced by independent professionals. In effect, by targeting women that stay at home, Martha is targeting a shrinking market. She could probably segment women into a couple different categories. For example: working women, single women, house wives,etc. There are also other markets which Martha could target. Some other market segments that hold large potential for the Trap-Ease are markets like environmentalists, animal lovers, corporate businesses and families. The Trap-Ease mouse trap is re-useable and therefore is reusable and therefore creates less of a strain on the environment which would make it a very attractive thing for environmentalists and people who care about the earth. The environmentalist market is also growing as people become more aware of global warming and other problems such as deforestation. Animal lovers would love the Trap-Ease mouse trap because it doesn't require poison or pose the risk of snapping closed on a paw or tongue of a pet. Corporate Businesses would probably like the Trap-Ease mouse trap because of its high quality more futuristic image and the fact that it would create as much of a mess. They would probably be less hesitant to have them sitting around the office. Families with kids should be the primary market segment of Trap-Ease seeing as it will probably be their largest. Mouse traps and poison pose a very large risk to infants and toddlers and caring mothers and fathers would probably happily buy a product which would better protect their children.
3) Has Martha identified the best target market for Trap-Ease? What other market segments might the firm target?
Martha has targeted women for her product. She feels that women are the best group to target because they don’t like the mess or the risks created by traditional mouse traps. This is a good marketing segment to start off with but there are a couple of things that Martha could have improved on. First off, she should have probably segmented women into a couple different groups. In today’s world all women don’t stay at home and take care of kids. In fact the population of women that do that is rapidly shrinking and being replaced by independent professionals. In effect, by targeting women that stay at home, Martha is targeting a shrinking market. She could probably segment women into a couple different categories. For example: working women, single women, house wives,etc. There are also other markets which Martha could target. Some other market segments that hold large potential for the Trap-Ease are markets like environmentalists, animal lovers, corporate businesses and families. The Trap-Ease mouse trap is re-useable and therefore is reusable and therefore creates less of a strain on the environment which would make it a very attractive thing for environmentalists and people who care about the earth. The environmentalist market is also growing as people become more aware of global warming and other problems such as deforestation. Animal lovers would love the Trap-Ease mouse trap because it doesn't require poison or pose the risk of snapping closed on a paw or tongue of a pet. Corporate Businesses would probably like the Trap-Ease mouse trap because of its high quality more futuristic image and the fact that it would create as much of a mess. They would probably be less hesitant to have them sitting around the office. Families with kids should be the primary market segment of Trap-Ease seeing as it will probably be their largest. Mouse traps and poison pose a very large risk to infants and toddlers and caring mothers and fathers would probably happily buy a product which would better protect their children.
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