Given its scale and access to shopping information, Amazon might be able to challenge the dominance of Google's AdWords, which fuels that company's US$50 billion-a-year advertising business.
Many of the ads on Amazon's pages now are supplied by Google, though Amazon does place some product ads on its own site and has a small business supplying ads on other sites. With the new system, Amazon would expand its own program to handle more types of ads, said the report.
- See more at: http://www.itnews.com/advertising/82958/report-amazon-building-ad-system-compete-googles#sthash.qj3QykLU.dpuf