A total of 506 respondents accessed the survey. One-hundred-eleven (21.9%) were
not currently affiliated with the college Institution where we conducted our study,
or did not have a email address within that Institution’s domain. They were not
allowed to take the rest of the survey. A separate set of 32 (8.2%) participants
had taken part in a previous pilot survey and were also not allowed to take
the survey. Of the remaining respondents, 318 subjects actually completed the
initial calibration questions. Out of this set, 278 (87.4%) had heard about FB,
40 had not. In this group, 225 (70.8%) had a profile on FB, 85 (26.7%) never had
one, and 8 (2.5%) had an account but deactivated it. Within those three groups,
respectively 209, 81, and 7 participants completed the whole survey. We focus
our analysis on that set - from which we further removed 3 observations from
the non-members group, since we had reasons to believe that the responses had
been created by the same individual. This left us with a total of 294 respondents.