Purposeful. You will be writing to solve problems and convey information. You will have a definite purpose to fulfill in each message.
Persuasive. You want your audience to believe and accept your message.
Economical. You will try to present ideas clearly but concisely. Length is not rewarded.
Audience oriented. You will concentrate on looking at a problem from the perspective of the audience instead of seeing it from your own.
These distinctions actually ease the writer’s task. You will not be searching your imagination for creative topic ideas. You won’t be stretching your ideas to make them appear longer. Writing consultants and businesspeople complain that many college graduates entering industry have at least an unconscious perception that quantity enhances quality. Wrong! Get over the notion that longer is better. Conciseness and clarity are what count in business.